Interview with GARTNER, Land, Forst- und Kommunaltechnik, Germany

Key Insights:

· Gartner would add a new product to their assortment if » 30% of their customers were interested. In general, they liked the idea.

· Equipment is sold primarily through demonstrations on the customer’s field

· Service is done by dealer. Support and training must be provided by the manufacturer (training of 1-3 sales rep at the dealer, 1-2 times per year depending on product upgrades).

· In Germany vegetable crops are concentrated in certain areas. We should focus primarily on dealerships in those areas.

· Gartner would work together with a US startup.